How Top-Notch companies used social media to grab attention on April Fool’s Day
Even Sunday did not stop big-shot companies from welcoming April Fool’s Day. Every year on 1st April we get up in arms about something crazy the companies do but hold on! All these OMG-IT-WAS-SO-CLEVER kinda feeling were nothing but pranks.
Brands from all around the world participated in this prankster’s holiday with fake campaigns, fake websites, fake products and much, much more.
OLA’s team buckled up their innovative muscles to announce that the company is coming up with ONN news in which people along with cabs, will also be updated with the latest news at their doorsteps. Just kidding!
The effective social media marketing strategy of OLA was to prioritize the social performance of the company and also to give a tough competition to it’s rivals who were no longer lagging behind in creating quick-witted jokes.
MNCs took advantage of social media to promote it’s products and services. And the humor too! It has became a necessity for businesses to construct an online presence. The power of social media marketing is incredible and it can boost the growth if done in a right way. Just the way the pranks were boosted.
YouTube videos are more easy to imbibe and the people get the idea of it directly with the combination of the content seen and heard equally. With this aspect Reliance has taken YouTube marketing to a newer level. JioJuice by Reliance has garnered 58k views on YouTube and 396k views on Facebook that proved video has a greater impact on netizens. Too bad JioJuice wasn’t real but the sim card sales were.
Who thought that social media would be a prime reason for the businesses to uplift their growth in a customized budget ? Social media is one of the only forms of media that can expose you to a larger reach of people in a minimal budget.
The way Uber tricked people with ‘Anti-ageing creams” by Uber Eats was mind blowing. 226k views was something beyond imagination in just two days. The social media reach was immense and the prank was a going trend- the number says it all. Believe it or not, but people actually believed this one.
Burger King introduced its new chocolate “whopper” and made the April Fool’s Day a chocolatey affair. This had 3.1m views and 39k shares which definitely made it an April Fool’s whooper. The strategy was to engage people in the craze that had a light-hearted moment among all. Congratulations, you just took the joke too far.
All the nutty pranks were taken up in a funnier way through their comments. The conversations among people helped the companies built a cheerful environment. Humor is a powerful marketing tool and the marketing of these imaginary products went wild. Social media and digital marketing have leveraged one’s business by creating brand awareness and driving the sales forward. And sarcasm is just one more service that social media offers.
The pranks were well played that not only tricked us but also made us smile.
Check out the following links and have a laugh at yourself: